Directed by Boma's own Jonah Hall multiple techniques were employed to bring the iconic Texas Longhorn and a bronze bull from Wall Street for a showdown at high noon on the doorstep of Dallas' financial district.

We began our process using a combination of AI generated characters and photoshop to modify the designs and finetune the exact look and feel.

All of the plates and characters were generated using a variety of AI platforms and tools, then augmented using traditional VFX for cleanup and matte paintings for horizon accuracy. The true test of this hybrid approach was our hookup from AI to CG in the climactic "exploding bull" scene.

To do this we used our bronze bull model and built a clean pass of the two bulls charging toward each other. The hookup to CG created a seamless transition for our compositors to marry all the pieces into what became the hero shot of the film.

As with all projects and perhaps more with AI in the mix, there is always a shot or two that we reluctantly leave on the cutting room floor. May our metal bull roam free on the Oklahoma Prarie forever.

CREDITS

AGENCY PENTA GROUP                                                          PRODUCTION COPMANY / VFX BOMA

Partner, Brand Strategy : Max Mallory                                      Director: Jonah Hall

Managing Director, Brand Strategy : Matt Cloud                     EP/Prod: Jason Cohon

Creative Director : Dan Bennis                                                 CG Lead: Brandon Lester

Design Director: Thomas Price                                                 Matte Paint/Character Design: Roger Kupelian

Brand Strategy: Lucie Oken, Director                                      Flame Artist: Miles Kinghorn

Lauren Monahan: Senior Brand Strategist                           Colorist: Miles Kinghorn 

                                                                                             Graphics: Jonathan Ficcadenti

                                                                                             Coordinator: Jackie Todd

                                                                                             AI GENERATION MONUMENT AI STUDIOS

                                                                                            AI Creator: Rob Groenwold

                                                                                            EP: Gianfilippo Pedrotti

                                                                                            EP: John Quinn

                                                                                            Editor: Rob Groenwold

                                                                                            MUSICAL SCORE + SOUND DESIGN FUTURE PERFECT

                                                                                            Composer/Founder: Victor Magro

                                                                                            Composer/Founder: Benjamin Pacheco

                                                                                            Music Supervisor (Little Ears): Maxwell Gosling

                                                                                            Producer: Blaire Brinster